Built a self-service analytics layer that made go-to-market reporting skimmable — and actually used.
Revived a low-engagement partner program by giving smaller partners value they could actually measure.
Rebuilt an underperforming newsletter into an instrumented, self-profiling acquisition channel.
Rebuilt a decade-old email template solo and introduced bot-filtering that exposed true engagement.
Directed an AI agent to migrate ~15,000 marketing assets inside a two-week end-of-life window.
Reframed a thin one-to-three-dimension ICP model into a weighted, multi-tier radar concept.
Classified 80,000+ inconsistent, multilingual job titles to make segmentation reliable at scale.
Built the marketing department's global system of record for activity planning from scratch.
Replaced an exponential email sprawl with a single script-driven confirmation for complex events.
Gave thinly-staffed regional teams execution leverage without taking ownership of their programs.
Designed a governed, token-driven email template that converged on design-system principles independently.
Rebuilt and now run a bilingual humanitarian nonprofit site as a single operator, AI-first.
