Multi-Region Support (LAR/CAN)

Overview

The Latin America and Canada marketing teams operate with limited headcount and limited automation depth. I provide execution support without assuming ownership of their programs — standardizing intake through Workfront copy-docs and running kickoffs and post-mortems to build shared learnings.

Marketo program templates auto-complete repetitive components like exclusion lists, email and page structures, and internal alert routing.

Impact

• A 40% reduction in support tickets from these teams to Global Marketing Operations.
• Improved, automated Marketo logic produces faster time-to-launch and less templated deliverables.
• Every program and outcome stays with the regional teams that own them — support contributes rather than owns.

Categories

Tools