Marketing Calendars

Overview

Activity tracking was fragmented across regions, teams, and business units with no shared structure. I built a centralized global calendar in SharePoint Lists covering every region, with a custom Power Apps intake form featuring conditional logic, plus regionalized and role-specific views that keep contributions standardized.

Power Automate automations alert management, compare budgets to plans, and surface invalid submissions through interactive Teams Adaptive Cards for in-place correction. The calendar integrates with the internal AI agent and connects to Salesforce, Dynamics, Marketo, and 6sense.

Impact

• Over 1,000 activities were added globally within three months of launch.
• The tool became the marketing department's system of record for planning and performance analysis, and loads quickly regardless of dataset size.
• It supports region-specific inputs while producing globally standardized output, with a multi-page JIRA wiki so other teams can replicate it.

Categories

Tools