Marketing operations and automation work — analytics, lifecycle, AI-enabled workflows, and the design systems that keep them maintainable.
Directed an AI agent to migrate ~15,000 marketing assets inside a two-week end-of-life window.
Classified 80,000+ inconsistent, multilingual job titles to make segmentation reliable at scale.
Rebuilt an underperforming newsletter into an instrumented, self-profiling acquisition channel.
Built the marketing department's global system of record for activity planning from scratch.
